Fatat Bouraad, in ‘The Emerging Operations Manager’, puts forward the thesis that the increasing reliance on IT services and IT skills based staff needs a framework in order to develop new methods of management. This is because as IT becomes more prevalent, new methods of observing, evaluating and managing staff also emerges, allowing for shifts in management styles. However, I think it is important to ask whether we are managing staff through IT, or whether IT is becoming a mechanism for a more totalitarian style of management in which the machine allows for an even more strict top down management style?
I recently read an article by Mike Sosteric called ‘Endowing Mediocrity’ in which the author posits that IT in all forms comes from an increasingly prevalent surveillance culture within business, education and social media forms of expression. This surveillance is of course facilitated more easily through the use of IT, but rather than creating a more flat structure, it tends more towards a deceitful panopticism. Sosteric (1999) argues that “Panoptic systems thus function as systems of behavioural and ideational (hegemonic) manipulation and control.” So Bouraad may argue that IT allows for greater efficiency and a tendency towards a flat system, but he also argues for a framework through which this flat system should operate which is somewhat contradictory. There needs to be an understanding that as we move more into the realms of IT based systems, that all of our actions are constantly under surveillance by the hierarchy that we work within.
Furthermore, modern communication systems were actually designed to create greater control over human targets. I use this language deliberately. Norbert Weiner is the father of modern IT based communication systems. He developed these as a way of controlling military missiles during flight so that they could become more accurate. The endgame was always to gain greater control over the end user/ target. The same system is now used in modern computing. In the ‘know how to be’ stage of regulating new operations management theory, Bouraad argues that employees must remain up to date in order to developed a continued propensity towards innovation. However, innovation rarely comes about within an environment of surveillance. Most companies are either trying to control employees or they are attempting to control the consumer habits of targeted customers. Information industries have been contributing to this manipulation of end user increasingly through the spread of Big Data and internet monitoring. These issues do have serious implications for libraries also as they move more towards digital and online forms of dissemination. We should of course embrace the many benefits that IT give us, but we should never lose sight of where this IT has come from and the negative impact it can have on the personal liberty of our information professionals and the public they serve.